Smug Tip: We’re Your Holiday Newsletter’s Best-Kept Secret

This year, skip the stamps and go digital for the family newsletter. Your SmugMug account is the perfect way to share a beautiful, personalized, ever-changing array of memories from the year that’s easily shared with friends, family, and everyone you wish.

Not only do you gain precious extra time to put it together (fab for busy holiday preppers), but you can go way beyond text with a custom SmugMug newsletter page. Think: Video, slideshows, maps, the whole shebang! And it’s interactive, letting your friends and family click through your content, leave comments, share and more.

Our SmugMug family newsletter, digital-style.

How to Build Your Newsletter

First, we’ve built a sample holiday newsletter from SmugMug and put it right here. Take a look and we’ll break each piece down for you below.

Creating a custom holiday newsletter can be done as many ways as there are snowflakes in Siberia, so these tips are just a guideline. Feel free to experiment with different content and layouts until you get something you like. The sky’s the limit! 

  1. Create a Page. If you plan on making your newsletters digital each year going forward, we suggest actually going a step further and creating a whole new Folder called “Family Newsletters.” From there, you can create your Page and name it by year.
  2. Choose a Theme. Since we’re specifically creating a holiday newsletter, try Winter, Flurries, Blizzard, or Snowflake for that seasonal feel.
  3. Plan your content. Think through the highlights of your year and how you want to present those memories. Would you like to add in a block of thumbnails that viewers can click? Or would you prefer to display them in a slideshow? Do you have any videos you’d like to share of school plays, memorable sports wins, or your annual vacation?
  4. Add your content. To do this, you may want to Collect just the photos you want into a special, unlisted “Newsletter” gallery, so you can easily drop it into the page and not have to select lots of photos from many folders around your site. This also keeps fans who click through to see more from getting lost.
  5. Tell your story. Use Title and Text blocks to greet guests and tell them every detail about your year. Remember that you’re never confined to just one block, so you can break up your text and let it flow down the page around the different photos and other content.
  6. Make it shareable. Don’t forget to add a Social Buttons box at the top or bottom of the page so your viewers can share it with other loved ones you may not be able to reach.
Dress up your newsletter page or gallery with a festive holiday theme.

Have a Basic account? While the ability to create custom Pages and use the more advanced Content Blocks are available only with Power accounts and up, there’s plenty you can do. Customize your SmugMug homepage to include all the Content Blocks that tell your story, or create a new gallery and Collect your best photos from around your site to illustrate all the great things you did this year. Your Gallery Description field is the perfect place to greet your guests, and you can use the photo Title and Caption fields to expand on what happened in each and every photo.

Key Smug Features to Use

The Multiple Photos content block is a great option for displaying select photos from your year.

We’ve just barely skimmed the surface of what you can do, so here’s a list of Content Block options you’ve already got to build the best digital newsletter your family has ever seen.

  • Custom Pages. Why stop at one? If an epic story needs to be explained, link out to a second, third, or fourth page so your fans can read all about it. We love photo blogs!
  • Themes. If you’re in Australia, snow may not fit the holiday idea like it would in Canada. Your account comes packed with dozens of beautiful themes, so don’t be afraid to be different.
  • Text and Title blocks. These are key. You could let your photos speak for themselves, but we prefer tradition on this one.
  • Maps. If you’re a globetrotter who loves to geotag, embedding a map is a wonderful, interactive way to show your family where you’ve traveled this year.
  • Slideshow box. A space-saver. For those who don’t prefer the endless scroll, the Slideshow content block is a great way to show off big, beautiful photos one at a time. You can even customize the playback speed, transitions, and much more.
  • Animoto video. Video clips are a fabulous addition to any newsletter, since paper versions can’t do this at all. But if you’re not sure your shaky vacation clips are up to snuff, you can still create an engaging, professional, beautiful video from your content with Animoto. They’ll do all the work so all you have to do is drop it into your page. Find it in any gallery under Buy > Other Products > Create a Video.
  • Galleries box. An easy way to feature your best galleries of the year, all around your site.
  • Comments. Will grandma love this year’s newsletter? Drop in a comment box so you can find out!
  • Social share buttons. Because you may not have the email address of your second cousin twice removed, the one you hit it off with at your niece’s wedding. But somebody in your network will.

Tip: Pair Your Newsletter with a (Real, Paper) Card

Even if you go digital on the newsletter, you can (and should) still turn your best photos into a beautiful holiday card. SmugMug’s got tons of gorgeous, personalizable designs that complement any photo you’ve ever taken (we’re willing to bet on it).

And since you can write your own words in them, a photo card is the perfect opportunity to debut the link to your newsletter. 😉

We just think the digital newsletter idea gives you much greater creativity and flexibility when it comes to your memories since you can add, change, and update the content your family sees.

Happy holiday planning, and we’d love to see your own creative examples of family newsletters this year! Tweet us a link, send it to our Support Heroes, post it to our Facebook wall, or just leave a comment below so we can check it out.

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SmugMug brings you beautiful, personalized online galleries. We love photography and believe that taking pictures makes life better. We're here to help make it fun, enjoyable, and easy for all.